Privacy Policy

Privacy Policy - WhatMyBusiness.com

Effective Date: 01 June 2025

WhatMyBusiness.com operates an online business directory. This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using our website, you agree to this Policy and our Terms of Service.

1) Information We Collect

  • Personal Information you provide: name, email, phone, account credentials, and details submitted with business listings.
  • Business Information: company name, address, website, category, description, and media you upload.
  • Usage & Device Data: IP address, approximate location (city/country), device and browser type, pages viewed, referring URLs, and feature interactions.
  • Cookies & Similar Technologies: cookies, local storage, and identifiers used for analytics, security, and advertising.

Please do not include sensitive personal information (e.g., government IDs, health or financial data) in listings or uploads.

2) How We Use Information

  • Display, review, and manage business listings and user accounts.
  • Enable search and discovery by location, name, and category.
  • Operate, protect, troubleshoot, and improve our services.
  • Communicate about service changes, security alerts, and (if opted in) promotions.
  • Detect, investigate, and prevent fraud, abuse, and policy violations.
  • Comply with legal obligations.

3) Cookies, Google AdSense & Advertising

We show ads using Google AdSense and may work with other advertising partners. These partners use cookies or device identifiers to serve and measure ads, including interest-based ads based on your visits to this and other sites.

If you disable cookies, the site may still work but some features may be limited. We do not serve ads on login or account pages.

4) Analytics

We may use privacy-respecting analytics and/or Google Analytics to understand site usage and improve performance. These tools set cookies and collect usage data in aggregate form.

5) User-Generated Content (UGC) & Moderation

Listings, reviews, images, and other content you submit are user-generated. Submissions may be reviewed before or after publication and may be removed if they violate our guidelines (e.g., illegal, misleading, adult, hateful, or infringing content). A "Report" option may be provided on listing pages.

6) Sharing of Information

We do not sell or rent your personal information. We share data only with: service providers operating our website under confidentiality obligations; when required by law or to protect rights and safety; or in connection with a corporate transaction (e.g., merger), subject to continued protections.

7) Data Retention

We keep personal and business information as long as needed to provide the service, comply with law, resolve disputes, and enforce agreements. You may request deletion (see "Your Rights").

8) Security

We use SSL/TLS encryption, access controls, backups, and other safeguards. No method of transmission or storage is 100% secure, but we strive to protect your information.

9) Your Rights & Choices

  • Access, correct, update, or delete your personal information.
  • Object to or restrict certain processing, or withdraw consent where applicable.
  • Opt out of marketing emails at any time (unsubscribe link).
  • Manage ads & cookies using the links above and your browser settings.

To exercise rights, contact us at support@whatmybusiness.com. We may verify your request before acting.

California Privacy Notice (CPRA)

We do not "sell" personal information for money. Showing personalized ads via third-party partners may be considered "sharing" for cross-context behavioral advertising. You can opt out by using Google Ads Settings and the AboutAds/NAI tools linked above and by adjusting your cookie settings.

EEA/UK Legal Bases

Where required, we process data based on legitimate interests (site operation, security, analytics), contract (providing the service), consent (non-essential cookies/ads where applicable), and legal obligation.

10) International Transfers

Your data may be processed in countries outside your residence. We take measures to protect transfers as required by applicable law.

11) Children¡¯s Privacy

Our services are not directed to children under 13, and we do not knowingly collect their personal information.

12) Changes to This Policy

We may update this Policy periodically. The Effective Date above will be updated, and material changes will be highlighted on this page.

13) Contact Us