The Gold Expert

Guldexperten is a proud family business founded in 2012, driven by a deep passion for gold and craftsmanship. Behind the company are experienced and knowledgeable goldsmiths and gold dealers with over 30 years of expertise in the jewelry and precious metals industry. Our mission is to provide our customers with exceptional service, honest valuations, and the best possible gold prices — whether buying, selling, or repairing jewelry.

We specialize in both the sale and purchase of gold, offering a seamless experience through our physical store in Malmö and our easy-to-use online shop. This dual approach allows us to serve customers across Sweden with convenience and trust. In addition to trading gold and silver, we offer professional jewelry repairs, refinishing, and appraisals, ensuring that every piece receives the care and attention it deserves.

At Guldexperten, customer satisfaction is our highest priority. We take pride in delivering transparency, fair pricing, and personalized advice — values that have earned us the trust of our customers over the years. Whether you want to sell old gold, buy fine jewelry, or restore a cherished piece, we are here to provide expert guidance and outstanding service.